Only in New York, Kids

"At High School of Enterprise, Business and Technology on Grand Street Campus in Brooklyn, the show is sold out at nearly 1000 tickets. The school didn’t spare any effort in terms of marketing: there’s a huge color banner for 'Live in HD' on the side of the building, facing Bushwick Avenue, with a picture of Anna Netrebko, who is singing Juliette, standing 20 feet tall. The school kids also put up posters in local eating establishments, including Grand Street Grill, their local bodega, and The Great Wall Chinese restaurant."

From metopera.org.